Rafi Nizam is a multi-disciplined creative consultant & media executive with over 20 years of experience in entertainment and technology. Rafi started his career as an Art Director in advertising, which led to developing children's programming at the BBC, leading creative at Sony Pictures, and then to NBCUniversal as Global Creative Director, where Rafi subsequently assumed the role of Global VP Creative for Immersive Entertainment, championing innovation, narrative design and visual development with a focus on animation, virtual production, and XR.

Rafi is also an award-winning independent animator, illustrator and character designer. Now an independent consultant, Rafi blends his executive experience with his love for hands-on visual storytelling to transform the creation, production and distribution of CG content to be more artist-friendly, collaborative and efficient.

Through his consultancy, Rafi introduces spatial design workflows which empower creative teams to visualise ideas, pitch concepts and reach their audience and customers in ways they never could before.