Andrew Merkin

Head of Special Projects and Transmedia at Mirada Studios


Mirada is a studio designed for storytellers founded by Javier Jimenez, director Guillermo del Toro, director Mathew Cullen and DoP Guillermo Navarro in December 2010 and has since collaborated with some of the leading creative minds across feature film, television, advertising and literature. Company co-founder Jimenez will discuss what being a ‘studio for storytellers’ means in the era of transmedia storytelling, highlighting projects that range from creating the 2-minute prologue sequence for “Pacific Rim” to a living storybook in the form the MirrorWorld iPad App developed with bestselling author Cornelia Funke.


Andy Merkin is the Head of Special Projects and Transmedia at Mirada Studios. Overseeing cross-platform and nontraditional storytelling projects, Andy develops narrative for traditional and digital media and production management for the complete pipeline. Since joining Mirada in 2011, his production credits include the interactive music video,; the THINK exhibit and mobile apps for IBM’s Centennial, the site for The Strain trilogy, and MirrorWorld by Cornelia Funke on iOS.

Andy holds an MS from MIT in transmedia production management, an MBA from HEC-Paris in creativity management, and an AB with Honors from Rollins College in anthropology/ international business. A true believer that interesting storytellers (hopefully) have led interesting lives, Andy’s previous work experience includes development and production for Sony Pictures Television, training teachers and entrepreneurs in the Peace Corps in Bangladesh, performing improv, and educating students in zoo keeping for Busch Gardens. 




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