A life into games discovering gamification | The dark side of video games

Marco Mazzaglia, IT Manager and Video Game Evangelist, Milestone

It will be also present Pietro Guardini, researcher, Milestone

The usage of game design techniques and game elements is spreading in different contexts, from education in schools to multinational corporations like Nike, Sap, Electronic Arts. How does the gamification work? What does it mean driving the motivating force of people, of players? Starting from the video game world, the attendee will learn the fundamentals of this technique and he will discover which opportunities are shown in a framework that is still being determined in this decade.

16th October from 9.00 to 11.00 | Sala Giolitti
The dark side of video games

16th October from 14.15 to 17.30 | Sala Einaudi
A life into games discovering gamification